Expertise in developing premium wine portfolios, branding, and pricing strategy. Integrating wine portfolios into major Route to Market distribution networks and expanding exports to key markets such as the USA, Canada, UK, EU, Switzerland, China, and Japan. Experience optimizing the footprint, operations, and supply chain in the wine sector.

Extensive international experience leading commercial excellence projects, driving growth through strategic Route to Market initiatives, and negotiating trademark licenses. Successfully managed a €120 million brewery sale, and the acquisition of Beer assets in multiple markets in Latin America. Key role in an anti-trust case against a global brewer.

Extensive experience developing and optimizing Route to Market networks in Non-Alcoholic Beverages. Expanding direct and indirect distribution networks. New product development and innovation projects across multiple product categories. Operational turnaround and Capex projects, driving efficiency and cost savings.

Experts in developing and optimizing Route to Market networks, both Direct and Third Party distribution. Implementing Logistic Operators to penetrate the Modern Retail channel. Negotiations with Distributors and Wholesalers. Leadership in the implementation of S&D key performance indicators (KPIs), incentive systems, and technology.

Expertise enhancing supply chain performance, driving operational efficiency and transformations. Implementation of state of the art technology, bottling lines, and equipment to improve productivity and ensure quality standards. Implementing Key Performance Indicators (KPI's) and Service Level Agreements (SLA).